There is not a lot of Ever After High merchandise yet, but much is planned for 2013 and beyond. To accommodate the anticipated amount and variation, the merchandise is spread out over multiple pages. Below is a portal to pages on all Ever After High merchandise, ordered by product type and availability.


Original Basic Dolls
Ever After High is based around a series of fairytale-themed, articulated, plastic dolls, which are 10.7 inches tall on average.

Read about the dolls

Clothes, accessories, and makeup

Justice exclusives
Logo - Justice
Mattel and Justice partnered at the launch of Ever After High to release themed apparel and accessories for tweens.

Read about the Justice exclusives


Book - The Storybook of Legends cover
On October 08, 2013, the first Ever After High book became available for purchase.

Read about the books